FÅ OVERBLIK OVER BEGREBERNE
I vores online marketing ordbog finder du forklaring på alle de gængse termer og fagtermer, som bruges indenfor online markedsføring og programmering. Har du en rettelse eller kommentar, så kontakt os gerne.
A
ADSENCE, GOOGLE
ADWORDS, GOOGLE
ALGORITME
ALT TAG
ANKERTEKST
C
CTA – CALL TO ACTION
CANONICAL
CLOAKING
CMS
CONTENT MARKETING
COPYWRITE
CPA – COST PER ACQUISITION
CPC – COST PER CLICK
CPM – COST PER MILLE
CRAWL
CRO – CONVERSION RATE OPTIMIZATION
CSS – CASCADIN STYLE SHEET
CTR – CLICK THROUGH RATE
D
DATAMINING
DIGITAL ANNONCERING
DMOZ ODP
DNS CLOAKING
DOMÆNE
DUPLICATE CONTENT
E
E-COMMERCE
EMBEDDING
EMD
EXACT MATCH
F
FOLLOW LINK
FOLLOWERS
FTP
I
IMPRESSION
INBOUND MARKETING
INDEKSERING
INDGÅENDE LINKS
K
KEYWORD DENSITY
KEYWORD STUFFING
KNOWLEDGE GRAPH
KONVERTERINGSRATE
KPI – KEY PERFORMANCE INDICATOR
L
LANDINGPAGE
LEAD GENERERING
LINKBAIT
LINKPROFIL
LSI – LATENT SEMANTIC INDEXING
Q
QUALITY SCORE
R
REDIRECT
REMARKETING
REPUTATION MANAGEMENT
RICH SNIPPETS
ROBOTS.TXT
ROI – RETURN ON INVESTMENT
RTB – REALTIME BIDDING
S
SEA – SEARCH ENGINE ADVERTISING
SEM – SEARCH ENGINE MARKETING
SERP
SHITSTORM
SITELINKS
SITEMAP
SMM
SOCIAL MEDIA
SOCIALE MEDIER
SØGEORD
SØGEMASKINER